Built for the next generation of HVAC companies
Homeowners are changing, communication expectations are rising, and systems are becoming a competitive advantage. Primus Acquisition helps HVAC companies generate more jobs, respond faster, and follow up consistently without sacrificing the quality and homeowner experience that made them successful in the first place.
About Primus Acquisition™
Baylee Nichols
Founder • Marketing • Systems
Outside of business, Baylee spends most of his time around fitness, the outdoors, live music, and studying systems, psychology, and entrepreneurship.
Meet the founders
We are two best friends from Southern California with a deep passion for business, growth, and helping others. What started as an obsession with entrepreneurship evolved into a mission to help home service businesses grow smarter, operate better, and build stronger long-term companies
Chase Guercio
Founder • Client Success • Operations
Coming from a military family, Chase naturally gravitates toward discipline, leadership, accountability, and building strong long-term relationships.
Why we started Primus Acquisition™
We were built by two entrepreneurs who are deeply invested in systems, marketing and the future of home service businesses.
But more importantly, we’ve always respected the people actually doing the work.
We grew up around blue collar families and saw firsthand the amount of work, sacrifice, and pressure it takes just to keep food on the table while providing the best service to your customers.
But there is a massive wave of change coming. Not because AI is replacing the trades, not even close.
The shift is happening in the side of the business that generates job interest, responds to homeowners, follows up with missed opportunities, manages communication and keeps the schedule full.
Marketing.
Not just the part of marketing that gets the attention and lets people know you are there to help.
The part that that everyone overlooks.
The follow up.
The speed of contact.
The nurture.
The consistency.
You do not need some overly complicated funnel or massive online presence to win more jobs,
but when someone in need comes searching urgently and you don't answer, they move on. fast.
This is the most part of marketing everyone underestimates, especially in HVAC.
Many HVAC companies are still operating with systems that are quietly leaking opportunities every single day with missed calls, slow response times, unanswered form submissions, inconsistent follow up, disorganized communication or marketing that fails to convert into booked jobs in the first place.
Meanwhile, the companies rapidly growing today are using modern systems, automation, AI-assisted communication, and operational infrastructure to respond faster, generate more jobs, lower overhead, and create a significantly better homeowner experience.
Not because they are replacing people.
But because they are eliminating friction.
They are plugging the holes in the pipeline.
They are turning more calls and clicks into booked jobs.
And because they are generating more revenue efficiently, they are reinvesting that growth back into advertising, operations, hiring, and expansion. Drowning the others out in their area.
That is the shift we saw happening not just in HVAC, but across business as a whole.
We believe the HVAC companies not integrating this yet still have an massive opportunity to win in this next era if they adapt early.
That is why we started Primus Acquisition.
To help HVAC companies like yours stop leaking opportunities, book more jobs consistently, increase profitability, and build operational systems designed for long term growth.
What we actually do
We book 20-40+ homeowner service calls for residential HVAC companies in 30 days using our Demand-to-Dispatch System™ — guaranteed.
To help HVAC businesses stop wasting thousands of dollars every month on generic lead generation agencies while job opportunities still slip through the cracks, we built a customizable 3-part system that we tailor specifically around your business, install for you, and actively manage alongside your team.
We help generate more service calls, respond to homeowners faster, follow up consistently, recapture missed opportunities, and turn more inbound interest into booked jobs.
Our goal is not just to generate leads.
It is to help close the gap in the pipeline where conversions are missed.
Depending on your business, Primus can operate as a complete growth and communication system. Handling everything from lead generation and follow up to AI-assisted dispatching, nurture, and pipeline management.
We understand every business is different.
Some companies need more visibility and lead flow. Some already have demand but struggle handling call volume, follow up, and scheduling. Others already have both dialed in but simply want to reduce workload, get their team off the phones, and build more efficient systems behind the scenes.
We deliver this through a customizable 3-part system
24/7 AI Dispatcher
AI-assisted receptionist and dispatch system designed to answer calls, qualify homeowners, book appointments, and keep your pipeline moving even after hours, during peak call volume, or whenever your team simply can’t get to every opportunity fast enough.
24/7 Demand Recovery
Instantly calls, texts, and follows up with homeowners the moment they submit a form or request service, with continued nurture and recapture sequences designed to recover lost interest, recover missed opportunities and book more jobs.
Service & Changeout Requests
Generate more qualified homeowner calls, form submissions, and high-intent service requests from homeowners actively searching for HVAC repair, maintenance, and replacement solutions.
What we actually do
We book 20-40+ homeowner service calls for residential HVAC companies in 30 days using our Demand-to-Dispatch System™ — guaranteed.
To help HVAC businesses stop wasting thousands of dollars every month on generic lead generation agencies while job opportunities still slip through the cracks, we built a customizable 3-part system that we tailor specifically around your business, install for you, and actively manage alongside your team.
We help generate more service calls, respond to homeowners faster, follow up consistently, recapture missed opportunities, and turn more inbound interest into booked jobs.
Our goal is not just to generate leads.
It is to help close the gap in the pipeline where conversions are missed.
Depending on your business, Primus can operate as a complete growth and communication system. Handling everything from lead generation and follow up to AI-assisted dispatching, nurture, and pipeline management.
We understand every business is different.
Some companies need more visibility and lead flow. Some already have demand but struggle handling call volume, follow up, and scheduling. Others already have both dialed in but simply want to reduce workload, get their team off the phones, and build more efficient systems behind the scenes.
We deliver this through a customizable 3-part system
24/7 AI Dispatcher
AI-assisted receptionist and dispatch system designed to answer calls, qualify homeowners, book appointments, and keep your pipeline moving even after hours, during peak call volume, or whenever your team simply can’t get to every opportunity fast enough.
24/7 Demand Recovery
Instantly calls, texts, and follows up with homeowners the moment they submit a form or request service, with continued nurture and recapture sequences designed to recover lost interest, recover missed opportunities and book more jobs.
Service & Changeout Requests
Generate more qualified homeowner calls, form submissions, and high-intent service requests from homeowners actively searching for HVAC repair, maintenance, and replacement solutions.
Let's build something that lasts
We book 20–40+ homeowner service calls for residential HVAC companies in 30 days using our Demand-to-Dispatch System™ — guaranteed.
We customize the entire system around your business, build it, install it, and manage it alongside your team.
With lead generation, instant follow up & our 24/7 AI Dispatcher, the goal is simple:
More booked jobs. More revenue. Less missed opportunity.
There is no pressure to move forward with our fully done for you implementation. At this stage, our goal is simply to understand your business, identify opportunities, and help you see what is possible.
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